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Lewis, B. R. (1993a, June 15). Measuring consumer expectations and satisfactions. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-consumer-expectations-and-satisfactions
Botwinick and Lewis (1988a, June 15). Innovative target market research. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/innovative-target-market-research
Mitchell and Lewis (1983a, November 23). The international newspaper. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-international-newspaper